strokes of beauty
Posted on Apr 16 2012
Amazing contemporary figurative artist Mark Demsteader. Teeming with emotion. Love.
true light.
Posted on Apr 13 2012

get it done and make some more.
Posted on Apr 10 2012

coolest granny ever.
Breaking through the disappointment
Posted on Apr 01 2012


When we tell stories about creativity, we tend to leave out this phase. We neglect to mention those days when we wanted to quit, when we believed that our problem was impossible. Instead, we skip straight to the breakthrough. We tell the happy ending first.

The danger of this scenario is that the act of feeling frustrated is an essential part of the creative process. Before we can find the answer – before we can even know the question – we must be immersed in disappointment, convinced that a solution is beyond our reach. We need to have wrestled with the problem and lost. Because it's only after we stop searching that an answer may arrive.


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About Us
Elroy Apparel is a women's designer clothing line made of sustainable, socially responsible fabrics. Choosing to buy organic should not mean that we must change our lifestyle. Elroy's designs use eco fabrics without sacrificing style. A beautiful garment with an even more beautiful story behind it. What story does your clothing carry?
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